Dr Susan Lagdon, MBE, is a Senior Lecturer in Psychology (Mental Health) at Ulster University and a Fellow of the UK Higher Education Academy. She is widely recognised as a leading voice in research on ending violence against women and girls (EVAWG), both locally and internationally, with particular expertise in coercive control and in translating research into meaningful policy and practice. A significant milestone in Dr Lagdon’s work is the landmark Every Voice Matters: Violence Against Women in Northern Ireland report, commissioned by The Executive Office. Drawing on the lived experiences of more than 540 women, the study provided vital evidence on the prevalence, impact and under-reporting of violence against women. Its findings have contributed to strategic policymaking, helping to ensure that the voices and experiences of survivors remain central to discussions around prevention, justice and support. Dr Lagdon has continued to build on this research through collaboration, advocacy and public engagement. Following her 2024 TEDx Talk, she developed the Head, Shoulders, Knees & Toes (HSKT) Coercive Control public awareness campaign, with support from and in collaboration with colleagues at Ulster University and The Executive Office. The campaign builds on her research expertise to make the often complex and hidden nature of coercive control more visible and accessible to the wider public.